Workhorse required a growth partner to help scale the business through effective customer acquisition and lead generation. In order to promote their order and inventory management solutions, Workhorse needed to generate good-fit leads, enhance their perception within the industry and expand their reach throughout the UK.

Analysis of business revenue streams and sector performance trends identified the need to develop a new growth platform as well as the implementation of a robust paid search and ABM strategy.

After an initial audit and strategy workshop, we identified system inefficiencies that were limiting growth. Our growth consultants developed a new ecosystem that would accelerate business growth and futureproof the company's techstack. A new lead generation platform was launched and integrated with HubSpot as well as Workhorse's bespoke order management software.

Revolution's demand generation specialists identified key areas of growth and implemented a growth strategy that targeted users with high search intent, as well as prospects in target categories. The data-led PPC strategy increased awareness in new audience groups and, along with ABM campaigns, significantly increased the number of MQLs and SQLs. Ongoing CRO optimised the effectiveness of Workhorse's marketing funnel and lead nurturing strategies catalyzed business growth.