Van Ninja is a UK leading provider of van leasing solutions and provides used van sales. They are a trading name of Dawsongroup PLC and the group is affiliated to various blue-chip partners, including; Mercedes Benz, Volkswagen, Investec and Dawsongroup finance.
Van Ninja enlisted the help of the Revolution team to help grow their business. Through the development of a custom website solution along with the implementation of HubSpot’s CRM, Sales and Marketing Hub, Van Ninja wanted to accelerate their growth journey and cement their position as one of the UK’s leading providers of Van leasing solutions and used van sales.
Following process efficiency workshops with Van Ninja’s senior leadership team, our digital transformation experts developed a growth strategy that would catalyse growth and streamline the efficiency of their sales, marketing and customer success teams. By value stream mapping their existing sales processes, our growth consultants were able to identify bottlenecks and ensure Van Ninja maximised their growth potential.
A new custom-built lead generation website was developed and integrated with CAP HPI and HubSpot - providing a scalable infrastructure to accelerate business growth. The integration with HubSpot, in particular, allowed the team to introduce a sales enablement strategy that helped Van Ninja’s business development team prioritise high-quality leads, reduce manual admin and close more deals.
Since the implementation of the website, lead numbers have grown significantly and the introduction of an automation strategy has increased customer lifetime value - helping to fuel business growth and consolidate Van Ninja’s positioning as a market leader.
Automated workflows and sequences have enabled Van Ninja to transform its sales process.
Van Ninja’s web platform and HubSpot portal is built to scale and is integrated between multiple systems.
The introduction of the new systems and processes has significantly boosted enquiry numbers.