The Able Agent required a growth partner to help the business introduce a 30-day marketing campaign using HubSpot and marketing automation. The Able Agent team wanted to introduce marketing automation tactics to nurture leads through a series of automated workflows as well as creating efficiencies for the customer service and sales team.

The purpose of the automation was to ensure leads were primed to purchase a subscription at the end of the 30-day campaign and that the sales and customer service team had visibility of all activity.

After scoping out the automation requirements, we designed and built a series of responsive landing pages using HubSpot. All landing pages were A/B split tested and specifically designed to convert visitors into leads.

The demand generation team then created a series of automated workflows that nurtured leads as well as providing the sales and customer service teams with the information, content and technology to maximise sales opportunities. By creating a suite of personalised value-added content as well as setting up a series of tasks, reminders and notifications, we removed time-wasting repetition and inefficiencies