Just Travel Cover required a growth partner to implement a bespoke lead generation platform and strategy that would accelerate revenue and maximise conversions. Despite the challenges of the Covid-19 pandemic, the award-winning Travel Insurance Broker partnered with the Revolution team to kick-start its recovery.

Following a series of process mapping sessions, our digital transformation experts developed an architecture that supports the business in its high-growth journey. A new web platform was integrated with a best-in-class customer service platform as well as a bespoke quote engine. A monthly growth-sprint model is used to drive ongoing improvements across demand generation and sales performance.

Our demand generated team implemented a robust SEO strategy that optimised category content and implemented a strong site hierarchy. As such, organic revenues have grown significantly following targeted on and off-page optimisations around high-performing search terms, identified via our search data modelling methodology.

After just three months of partnering with the Revolution team, Just Travel Cover increased organic revenue by 22% and achieved 61 top three rankings and 116 top five rankings for non-branded search terms.