Foam Superstore required a growth partner to help scale their business and establish their online presence as a leading foam and upholstery supplier. To accompany their offline sales activity, Foam Superstore had ambitions to aggressively scale their online revenue.

In an increasingly competitive market, Foam Superstore needed to increase market share, enhance online visibility and amplify online earnings.

After an initial strategy session, our digital transformation experts built a high-growth techstack that allowed Foam Superstore to accelerate its growth ambitions. A new Magento 2 platform was integrated with HubSpot to fuel Foam’s online growth and it was integrated with their bespoke order processing system to streamline business efficiencies.

Coupled with the introduction of the eCommerce platform, our demand generation experts launched a series of PPC, SEO and CRO campaigns to drive increased conversion rates and ROI. Both organic and paid revenues increased significantly and this was amplified by ongoing CRO and A/B split testing. The implementation of this targeted growth strategy helped catalyze business growth and helped cement Foam Superstore’s position in the industry.