defibshop required a growth partner to help scale their business. Combining online and offline sales, defibshop had ambitions to drive sales and improve efficiency to catalyse and accelerate their scale-up journey and cement their position as the number 1 UK retailer of defibrillators and associated accessories. defibshop partnered with Revolution to implement a growth strategy.

After an initial business audit we identified any system and process bottlenecks across sales, marketing, finance, operations and technology. Our digital transformation team then set about architecting an optimised systems ecosystem to support the business on their high-growth journey building a techstack that is fit for purpose for the future. A new Magento 2 eCommerce platform integrated with Salesforce, HubSpot, Xero and a bespoke ERP system provided the infrastructure to fuel growth.

A monthly growth-sprint model is used to drive ongoing improvements across demand generation and sales performance, both on and offline. PPC optimisation is ongoing to drive increased conversion rates and revenue through all paid channels including paid search and paid social. Organic revenues have grown significantly following targeted optimisations around high-performing search terms, identified through our high-growth organic search data modelling methodology.

Ongoing CRO and A/B split testing, continues to make significant gains in online conversion rate, leading to significant YoY growth for defibshop. The incorporation of marketing automation and a sophisticated customer retention strategy also continues to increase customer lifetime value and repeat purchase, all helping to catalyse the business growth over the last 24 month period.